Analytics For Competitive Advantage

Analytics For Competitive Advantage

Category:
Accounting/ Finance / Business / Human Resources / Marketing /
Original price was: د.إ4,500.00.Current price is: د.إ3,643.00. 5% VAT
2 Reviews
TIME Open
DURATION 8 week course
LOCATION Online
START DATE 1 February / 1 June / 1 October

Overview

In this eight-week 100% online course, you’ll explore why digitized business processes and data analytics are essential to the performance and competitive advantage of a modern corporation. You’ll refine your ability to ask the right questions to avoid wasted time and effort solving for the wrong issues. Discover different approaches for strategic data management and business analytics as you examine real-world cases of successes and failures with analytics-based business strategies.

Content

What you will learn :

Competing With Analytics

  • The way business analytics impacts organizational value creation
  • Why it is important to have a strategic analytics orientation
  • The role of a data scientist
  • How to identify the stages of analytics evolution
  • The challenges in creating an organizational analytics platform

Using Analytics to Create Value

  • What you should know about the changing data environment and its implications for business
  • The 4 Vs of data
  • What the “Internet of Things” has to do with business analytics
  • How analytics impacts industries and firms

Enterprise Data Management & Analytical and Modeling Tools

  • The value of enterprise resource planning systems (ERPs) and relational databases
  • What a data management lifecycle consists of
  • The differences between data storage and processing using structured vs. unstructured data
  • Statistical and modeling techniques for data analysis
  • Essentials of data mining

Value Chain and Business Analytics

  • The role of KPIs and the relationship between KPIs and analytics
  • Porter’s Five Forces Model and how it can be used to identify analytics activities
  • Two strategic levers in applying analytics: changes in measuring customer engagement and computational computing
  • Porter’s Value Chain

Marketing/Sales Valuation Processes

  • How analytics has and will continue to enhance marketing and sales processes
  • Specific marketing analytics activities that are increasingly used by many organizations today

Enterprise Risk, Supply Chain and HR Processes

Analytics value creation in the following areas:

  • Enterprise Risk Management
  • Finance
  • Accounting
  • Supply Chain
  • HR

Identifying & Defining Organizational Problems and Opportunities

  • Critical factors of enterprise analytics success
  • How to evaluate an appropriate enterprise analytics structure
  • How to manage an analytics project including value creation
  • The privacy and security challenges associated with business analytics

Telling the Story of the Data – Communication and Visualization

  • The importance of communication in the analytics process
  • The critical role of visualization in analytics
  • Different types of visualization approaches
LSAT Preparation - Part 2 (Self-Paced Tutorial)

Who Should Register?

This course is designed for professionals who want to create value and a competitive advantage using analytics. With its exploration into analytical tools and strategies and the impact they can have on various business areas, the course helps professionals understand the analytics capabilities they need and ways to get buy-in for implementing those capabilities throughout the organization.

Basic Requirements:

Bachelor’s Degree or minimum High School with preferably two to three years of working experience and good English language skills.

Certificate

Upon successful completion a “Certificate of Completion” will be issued  with both MSU and UD authorized signatories.

Price:
4500 AED
3643 AED
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Original price was: د.إ4,500.00.Current price is: د.إ3,643.00. 5% VAT

  • Anisa Muhammad Ali

    Marketing Manager, Dubai CommerCity
    The MSU Global Certificate in Business Analytics has provided me with an opportunity to explore further the area of business analytics. It has introduced data analysis concepts along with know-how on applying these concepts at work. Given the field of big data and business analytics is evolving every day, it is vital to gain a basic understanding and applicability which then translates into business decisions that you can be confident about. I recommend this course to all those professionals who wish to build the capability to understand data and leverage it for business growth.

  • Deepak Ouseph

    Senior Officer, People Management Department,Dubai Airport Freezone Authority
    The MSU Global Certificate in Business Analytics program has helped me gain practical knowledge of statistical & quantitative analysis, explanatory & predictive modeling and fact-based analysis to drive decision making. I was also able to understand how to apply them at work. In addition, I was able to enhance my data interpretation & problem-solving skills.

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