Examine techniques and algorithms for knowledge discovery in databases, from data pre-processing and transformation to model validation and post-processing. In this 100% online eight-week course, you’ll explore marketing business processes that increasingly rely on analytics, including customer acquisition, marketing segmentation and understanding customer lifetime value. Use analytical tools to develop models to support these business processes.
Who Should Register?
This course is designed for professionals who want to deepen their understanding of how big data can be mined and managed to uncover information. With its exploration into relational databases and predictive modeling techniques, the course helps professionals understand how this process works effectively with various types of data.