Professional Diploma In Ecommerce

virtual live

Professional Diploma In Ecommerce

Category:
Business / Marketing /
د.إ4,800.00 5% VAT
TIME Wednesday (6.30-9.30 PM) & Sunday (10.00 AM-1.00 PM)
DURATION 2 months
LOCATION University of Dubai/ Virtual Sessions
START DATE 15 October 2023

Program Overview

With the high growth of e-commerce in the region and several traditional brick and mortar retailers moving towards selling online, this course is designed to provide professionals with complete working knowledge of e-commerce operations. This course provides and in depth working knowledge of e-commerce, from selection of technology platform, hosting solutions, merchandising to financial projections. The course is designed with the strategic intent to help marketing professionals foray into e-commerce or help entrepreneurs get started with their venture. As a part of our live workshops students will gain and hands on experience into working with platforms to set up an e-commerce store and using various tools around it.

This course is approved by the Knowledge & Human Development Authority (KHDA), Government of Dubai.

Course Objectives

Upon successful completion of this course students should be able to:

    • Access technology platforms to develop e-commerce stores.
    • Learn basics of end to end e-commerce operations like merchandising, packaging and logistics
    • Execute best practices around content creation for e-commerce and merchandising
    • Manage Customer service for e-commerce as well as CRM automation tools
    • Synthesize and project financial projections, invoicing as well mandatory regulations for e-commerce
    • Implement SEO and SEM strategy
    • Measure performance of ecommerce store using Google analytics and sales report
    • Implement an e-commerce business

Entry Requirements

The individual must have the below requirements:

  • Bachelor Degree or minimum High School
  • Good English Language Skills
  • Relevant work experience is preferable
Oracle SQL and PL/SQL Developer with Crystal Reports

Modules

Introduction and types of e-commerce

Design and Develop an eCommerce Business plan

Case Study – Setup a small e-commerce store

Digital marketing and analytics

Group project

Class Assignment

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