Professional Diploma in Digital Marketing Online

online course

Professional Diploma in Digital Marketing Online

Category:
Marketing /
د.إ7,500.00 5% VAT
TIME Tuesdays at 6:30 PM (GST)
DURATION 10 weeks - including self-paced online coursework and scheduled virtual live sessions
LOCATION Online

Course Overview:

This course is all about Digital Marketing and its importance within the current media environment. You will gain in-depth knowledge about the multiple digital channels such as: Social Media, PPC, SEO, Display, Email, and how they can be used to effectively create an impactful digital marketing strategy. You will learn how to develop a website, the basic principles of impactful website design and structure leading to greater online awareness and & lead generation. Also, you will examine the growing world of App development, App marketing, and how these differs from website behavior. Finally, you will gain hands-on experience with digital analytics and explore the future of digital.

At the end of the course, you will be able to develop successful social media and digital marketing campaigns, set your digital strategy, and measure its impact and overall campaign results.

This program is highly focused on the business market requirements and is facilitated by experienced industry professionals to give hands on experience to the participants.

Learning Outcomes: 

  • Develop a complete digital marketing strategy
  • Apply PPC, SEO, Email, Social Media channels, display advertising, content marketing and App marketing to drive sales and traffic
  • Implement and optimize digital marketing campaigns utilizing CRM for data management
  • Apply analytics tools for report extraction and campaign measurement
  • Explore the opportunities for deploying emerging digital marketing media and techniques
  • Develop a complete digital marketing strategy

Module 1: Digital Disruption & Future (week 1)

  • Describe foundational concepts of digital marketing (theory)
  • Differentiate between what a digital strategy is and what it is not
  • Discuss the broad concepts of how to create a digital strategy and apply it for organizations
  • Explore how innovation can apply to digital marketing
  • Identify how large-scale organizations are applying digital transformation techniques to change the way they operate their businesses

Module 2: Social Media Marketing (week 2)

  • Create a social media strategy & social media content strategy
  • Conduct a social media market analysis
  • Perform an audit for social media
  • Align social media objectives with business objectives
  • Identify the appropriate social media channels for business
  • Explore how to grow & enhance engagement
  • Excel and pioneer your community management
  • Work with social media platform native tools and 3rd party tools
  • Identify and work with social media influencers
  • Create KPI’s, determine ROI, & apply analytics
  • Generate native and 3rd party reports as per business type need; daily, weekly, monthly, quarterly, and annually

Module 3: Search engine Optimization SEO (week 3)

  • Discuss what is SEO and the difference between SEO and SEM
  • Define the SEO principles
  • Explore how the SEO works
  • Analyze an existing website and list all the areas of improvement to enhance its SEO performance
  • Define the main factors that need to be included in every website, in order to optimize it for the search engines
  • Explore how to implement keyword research as a first step in the optimization process
  • Examine what structure to follow when working on a new website or optimizing an existing one
  • Discuss how to optimize the content for a better SEO performance

Module 4: Search Engine Marketing SEM, Display Marketing & Paid Social (weeks 4 & 5)

  • Understand how online advertising works
  • Examine how to complete the social media advertising account setup and integrations
  • Explore how to create a strategy for a social media and Google Ads campaigns
  • Create a complete campaign on social or Search from strategy to implementation
  • Identify the strengths and weaknesses in every campaign and take decisions to optimize the strategy, targeting details, bidding, and creatives
  • Setup the conversions and monitor the return of your campaigns to calculate the Return on Investment (ROI)

Module 5: Web & Mobile Design and Development Fundamentals (week 6)

  • Gain a holistic understanding of servers, technology, and how websites work over the internet
  • Differentiate between user-experience and usability and learn how to apply the concepts while designing for web or mobile
  • Distinguish between various development platforms and be able to assist in making decisions on them for a website project
  • Examine the difference between various mobile operating systems and be able to choose between different types of mobile development models

Module 6: Email Marketing, CRM & Loyalty (week 7)

  • Plan and develop professional email marketing campaigns
  • Explore how to build a successful relationship with your customers by sending personalized newsletters and emails to keep your audience updated and engaged with your products and services
  • Identify the value of a relationship management strategy
  • Review the benefits of various CRM systems
  • Manage the customer database to optimize long-term value and loyalty

Module 7: eCommerce and Online Shopping (week 8)

  • Design engaging, responsive web content
  • Create an online store with product pages, supporting features, a shopping cart, and an effective checkout process
  • Analyze and apply key eCommerce metrics using appropriate tools
  • Identify and optimize supporting eCommerce activities such as customer service, sales, and inventory management
  • Market your online store using social media and other appropriate channels
  • Develop and apply discounts and promotions to market your eCommerce business

Module 8: Analytics Reporting, Defining KPI's and Measuring Performance (week 9)

  • Discuss the fundamentals of Analytics
  • Examine analytics metrics
  • Discover Google Analytics and how it works
  • Integrate Google Analytics with tools and platforms
  • Examine the Audience, Acquisition, and Behavior Reports
  • Create goals and tracking conversions

Module 9: Project Feedback and Discussion (week 10)

  • Developed a complete digital marketing strategy (throughout the course)
  • Applied PPC, SEO, Email, Social Media channels, display advertising, content marketing and App marketing to drive sales and traffic
  • Implemented and optimized digital marketing campaigns utilizing CRM for data management
  • Explored the opportunities for deploying emerging digital marketing media and techniques

Who’s this course for?

  • Entry Level Marketing Professionals
  • Experienced Marketing Professionals with Traditional Marketing background.
  • Owners and employees of “start-ups” who wish to drive their business blending both current market trends in Digital Marketing and conventional methods.

This course is delivered through a self-based learning experience with regular live sessions to answer all your questions you might have.

Digital Marketing Strategist
Price:
7500 AED
Enroll
X

Submit
*after you submit this form we will contact you by email
Request More Info

د.إ7,500.00 5% VAT

There are no reviews yet.

Be the first to review “Professional Diploma in Digital Marketing Online”

Related products

X


Submit
*after you submit this form we will contact you by email
X



Enroll Now