Google Ads concepts and definitions (PPC, CPC, CTR, CPM, CPA, etc.)
The secret sauce of a successful Google Ads campaign
Find and select high quality keywords that will generate revenue at a positive ROI
Setting up business goals and mapping them to specific Google Ads’ targets
How to plan your campaigns’ budget and estimate results (CEOs love this)
Understanding the structure of Google Ads platform
Write ads that capture the searchers’ attention and heart – attract clicks and leads
Landing pages: How to create landing pages that convert
First look at Google Ads interface – quick walkthrough to get you familiar with the unknown
Build a winning campaign structure that will get you results – Every single time! (Worksheets and checklists are provided as a bonus)
Creating your campaigns 10X faster than others using Google Ads Editor – A method that was never shared in public
Get to know Google Ads audiences & how to use them to regain attention of your previous website visitors & customers
Mastering Google Ads extensions for space domination and action generation
Understand bidding options and how to use them effectively
One simple strategy to cut your Google Ads cost by more than 20% and still get better results
Optimization tactics that Paid Search masters keep as a secret
Knowing your numbers (or your agency numbers – it’s your money) = Success: Reporting and analysis of your campaigns against your goals
Dominate Paid Search and Display Network – Get New Leads to Your Business in Less Than a Week On Autopilot
Dominate Paid Search and Display Network – Get New Leads to Your Business in Less Than a Week On Autopilot
DURATION
4 days (12 hours)
LOCATION
University of Dubai
Course Description
“Do you know that 95% of businesses fail within 5 years? Do you know why? The reason is simple. They fail in generating new business to fill in and grow their bottom-line.
If you think generating new leads and sales is important to your business, then this course is for you. This is what Google Ads (previously named as Google AdWords) is all about. It helps you, literally, get new leads in less than a week.
And through this course, we will show you how to engineer a kind of Paid Search & Display campaigns into your business where it becomes impossible for your competition to copy you and, best of all, they will start losing prospects to you.
People who follow this course teaching can improve their Google Ads clicks/leads/sales by at least 25%. Additionally, they’ll free up time to focus on other parts of their business. Even if you are new to this, don’t worry! This course will help you start off on the right foot.”
Topics Covered
Double your traffic and find new opportunities with Google Display Network (GDN)
Targeting options on GDN and how to use them
Impactful targeting combinations that work towards your business goals & protect you against the dark side of GDN
Tips & tricks to create image ads that attract eyeballs and get you money
How to create responsive ads and let go with design process and cost
Leveraging your website and customer data to create laser-targeted GDN campaigns
YouTube ads: Hidden gems for all businesses that know how to use them
Gmail ads: Untapped opportunities and the results will always come positive if you follow our strategy
Universal app campaigns: What you need to know to promote your Android and iOS app
Optimization strategies for GDN
Measuring the impact of your GDN campaigns
How Google Ads can benefit other marketing channels
Additional reading resources
Learning Outcomes
Understand the importance of Google Ads to your business
Create Google Ads account like an expert
Set up Google Ads campaigns on Google Search and Display Network from scratch
Intermediate optimization tactics for your Search and Display campaigns
Ability to report and analyze Google Ads campaigns
Manage your Google Ads agency more effectively to cut your cost and gain more results
Audit any Google Ads account to find new opportunities
Trainer
Ayman Albarbary is a digital marketing trainer at the University of Dubai.
As a digital marketing practitioner, seasoned lecturer and keynote speaker, Ayman has trained more than 1,000 delegates in a variety of subjects on digital marketing.
He also delivered training to several other business professionals across multiple corporations and brands such as Norton Middle East, Saudi Airlines, Gulf Intelligence, Reuters, The Economist, RTA, and Aramco to name a few.
In addition to his trainer role, his specialisation includes delivering digital marketing projects to scale through his 10 plus years of experience in the field working on both the agency and the client side. He is now acting as a Managing Director for Digital Orks (Digital Marketing Agency in Dubai) https://digitalorks.com/
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