Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you’re just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, […]
Overview Examine techniques and algorithms for knowledge discovery in databases, from data pre-processing and transformation to model validation and post-processing. In this 100% online eight-week course, you’ll explore marketing business processes that increasingly rely on analytics, including customer acquisition, marketing segmentation and understanding customer lifetime value. Use analytical tools to develop models to support these [...]
When you engage consumers where they are and speak their language, you’ll connect with them on a deeper level, which is why so many companies are investing in social media marketing. Learn one of the most sought-after marketing skills from industry experts, and see how you can leverage social media to increase your company’s revenue. […]
