Are you a writer working in the business world? Or a marketing professional responsible for obtaining great marketing copy? Maybe you’re just interested in a writing or marketing career. Whatever your background, this fun, introductory course will teach you to write or identify copy that achieves business and marketing goals. Improve your work, your knowledge, […]
Overview Examine techniques and algorithms for knowledge discovery in databases, from data pre-processing and transformation to model validation and post-processing. In this 100% online eight-week course, you’ll explore marketing business processes that increasingly rely on analytics, including customer acquisition, marketing segmentation and understanding customer lifetime value. Use analytical tools to develop models to support these [...]
In partnership with Overview Your business does not have to ask "if" it should undergo a digital transformation, it has to ask "how." As we are living in a time of continuous change. In this environment, organizations need to use new methods and technologies to continuously innovate, to rethink and redesign processes, and to deliver [...]
When you engage consumers where they are and speak their language, you’ll connect with them on a deeper level, which is why so many companies are investing in social media marketing. Learn one of the most sought-after marketing skills from industry experts, and see how you can leverage social media to increase your company’s revenue. […]
Course Overview: This course is all about Digital Marketing and its importance within the current media environment. You will gain in-depth knowledge about the multiple digital channels such as: Social Media, PPC, SEO, Display, Email, and how they can be used to effectively create an impactful digital marketing strategy. You will learn how to develop [...]
